UI/UX design that makes your website and app easy to use, and easy to buy from
Our UI/UX design work starts with a simple question: what is the visitor trying to do, and what is getting in the way? We then design screens that remove the friction, look consistent, and work on every device.
Why UI/UX design decides whether visitors stay or leave
A visitor decides within a few seconds whether your site feels trustworthy and whether they can find what they came for. Good UI/UX design makes that decision easy. Poor UI/UX design makes people hunt for the menu, squint at tiny text, abandon a long form, or give up at checkout, and they rarely tell you why. They just leave.
Most websites we review do not have too little content or too few features. They have too much in the wrong place: five buttons competing on the first screen, a menu with fourteen items, a contact form with twelve fields, or a mobile layout that was an afterthought. Fixing these problems is the core of UI/UX design, and it often improves results without adding a single new page.
UI/UX design also supports your search performance. Google measures how fast and stable a page feels (Core Web Vitals), whether it works on mobile, and, indirectly, whether people find the page useful. A clear layout, readable text, fast-loading visuals and an obvious next step all help both visitors and rankings. If you run a blog or a business site, UI/UX design is part of SEO, not separate from it.
We offer UI/UX design for websites, web apps, mobile apps and landing pages, for new projects and for redesigns of sites that already exist.
UI vs UX: what each part of UI/UX design covers
The two terms are used together so often that people treat them as one. They are related, but they solve different problems, and a good project needs both.
| UX (user experience) | UI (user interface) | |
|---|---|---|
| Main question | Can people do what they came to do, without confusion? | Does it look clear, consistent and trustworthy? |
| Focus | Structure, flow, steps, content order, navigation | Colour, type, spacing, buttons, icons, imagery |
| Typical work | Research, user journeys, wireframes, testing | Style guide, components, high-fidelity screens |
| If it is weak | Visitors get lost, forms are abandoned, support queries rise | The brand feels careless, and users hesitate to trust it |
| What you receive | Flow maps, wireframes, prototype, test findings | Design system, final screens, export-ready assets |
What our UI/UX design services include
A complete UI/UX design project has five parts. Pick a tab to see what each one covers.
UI/UX research: understand people before drawing anything
Design based on opinions is guesswork. Research replaces opinions with evidence about who uses your product and what they struggle with.
- Stakeholder interview. What the business needs, what has been tried before, and what success looks like to you.
- User interviews and surveys. Short conversations with real customers about how they search, compare and decide.
- Analytics review. Where visitors drop off, which pages are ignored, which devices they use, and what they search for on your site.
- Heatmaps and recordings. Watching where people click, scroll and hesitate on your current pages.
- Competitor review. What similar sites do well, what they do badly, and where you can be clearer than them.
- Personas and user goals. Two or three realistic user profiles with their goals, doubts and context, kept simple enough for your team to use.
- Heuristic audit. A line-by-line check of your current design against proven usability rules, with problems ranked by severity.
UX structure: decide the path before choosing the colours
This stage fixes how your site is organised, so people always know where they are and what to do next.
- Information architecture. Grouping pages and content the way visitors think, not the way your company is organised.
- Navigation design. A menu with fewer, clearer labels, sensible dropdowns, search where needed, and a footer that actually helps.
- User journeys. Mapping each main task, such as booking, buying or enquiring, from first click to confirmation, and removing steps that add nothing.
- Wireframes. Black-and-white page layouts that settle content order and priorities without visual distraction.
- Form and checkout design. Fewer fields, clear labels, helpful error messages, progress indicators and guest options.
- Content hierarchy. The most important message and the main button placed where the eye lands first.
- Empty, error and loading states. What users see when there is no data, when something fails, or when a page is still loading.
UI visual design: make the interface clear and consistent
Visual design is not decoration. Every choice should help people read, scan, click and trust.
- Typography. Readable sizes, comfortable line length and line height, and a short, deliberate type scale.
- Colour system. A limited palette with enough contrast for text and buttons, plus clear colours for success, warning and error.
- Spacing and layout grid. Consistent gaps and alignment so pages feel organised and are easy to scan.
- Buttons and components. One style for primary actions, one for secondary, with clear hover, focus and disabled states.
- Icons and imagery. A consistent set, with image sizes and formats chosen so they do not slow the page down.
- Mobile-first screens. Layouts designed for the smallest screen first, with thumb-friendly tap targets, then scaled up.
- Accessibility. Colour contrast, text size, focus outlines, alt text and keyboard use, following WCAG guidelines.
- Brand alignment. Your logo, tone and colours carried through every screen, so the product feels like one thing.
Prototyping and usability testing: check it before it is built
Changing a prototype takes hours. Changing finished code takes weeks. We test early so mistakes stay cheap.
- Clickable prototypes. Screens linked together so you can tap through the whole journey like a finished product.
- Usability testing. Five to eight people attempt real tasks while we observe where they hesitate or fail.
- Task success review. Which tasks were completed, how long they took, and where people took the wrong turn.
- A/B test ideas. Two versions of a headline, button or layout, compared when you have enough traffic to judge fairly.
- Feedback rounds. Clear review stages with your team, so changes are agreed before they reach development.
- Prioritised fix list. Findings sorted into must-fix, should-fix and later, so you can plan effort sensibly.
Developer handoff: design that can actually be built
A beautiful design that is hard to build or slow to load is a bad design. We prepare files with the developer in mind.
- Design system. Reusable colours, fonts, buttons, forms and cards, documented so new pages stay consistent.
- Organised Figma files. Named layers, components and pages, ready for inspection by your developer.
- Responsive specifications. How each layout changes on mobile, tablet and desktop.
- Optimised assets. Icons as SVG, images in WebP, and correct sizes to protect page speed.
- Interaction notes. Hover, focus, error and loading behaviour described so nothing is left to guesswork.
- Design review after build. We check the finished pages against the design and flag differences before launch.
How our UI/UX design process works
You see progress at every stage, and nothing moves forward without your approval.
Discover
Goals, audience, current problems and competitors.
Define
Priorities, user journeys and the structure of the site or app.
Wireframe
Page layouts in grey, reviewed with you before any styling.
Design
Colour, type and components applied to create final screens.
Test
A clickable prototype tried by real users, then refined.
Handoff
Organised files and notes delivered to your developer.
What you receive at the end of a UI/UX design project
Research summary
Findings from users, analytics and competitors, written in plain language.
Sitemap and user flows
A clear map of pages and the paths people take between them.
Wireframes
Layouts for every key page, approved by you before visual design begins.
High-fidelity screens
Final designs for desktop, tablet and mobile.
Interactive prototype
A clickable version you can share with your team or customers.
Design system
Colours, fonts and components documented for consistent growth.
Usability test report
What worked, what failed, and what we changed because of it.
Source files
Figma files and exported assets that belong to you.
Handoff notes
Instructions so your developer can build it without guessing.
UI/UX design mistakes we fix most often
Too many choices on one screen
When everything is highlighted, nothing is. We give each page one main action.
Menus built around internal teams
Visitors look for what they need, not for your department names.
Mobile as an afterthought
Most traffic often comes from phones, yet many layouts are still shrunk desktop pages.
Low contrast and tiny text
Grey text on a light grey background looks neat and is hard to read.
Long, unclear forms
Every extra field costs you enquiries. We keep only what you truly need.
Heavy visuals that slow the page
Large sliders, autoplay videos and uncompressed images hurt speed and rankings.
Inconsistent buttons and styles
Five shades of blue and three button shapes make a site feel unfinished.
No feedback after an action
If nothing confirms a click or a submission, people click again or leave.
Ignoring accessibility
Missing labels and focus states shut out users and expose you to complaints.
How we measure UI/UX design results
Good UI/UX design should show up in numbers you already track. Before we start, we agree which ones matter for your business.
- Task completion rate in usability tests
- Conversion rate on key pages, such as enquiries and purchases
- Form completion and checkout abandonment
- Bounce rate and time on page for important content
- Core Web Vitals and mobile usability reports in Search Console
- Support questions that come from confusion
- Scroll depth and click patterns from heatmaps
UI/UX design for different types of business
The rules of UI/UX design stay the same, but the priorities change with the business.
- Blogs and publishers: readable article layouts, clear categories, fast pages and sensible ad or CTA placement
- Service businesses: trust signals, clear service pages and an easy way to enquire
- Online stores: product filters, clean product pages and a short checkout
- SaaS and web apps: onboarding, dashboards and clear feature discovery
- Mobile apps: thumb-friendly navigation, short flows and offline-friendly states
- Education and courses: simple enrolment and easy-to-follow lesson layouts
Tools we use for UI/UX design
Tools matter less than thinking, but the right ones make collaboration quick and handoff clean.
UI/UX design is right for you if
- Your site gets visitors but few enquiries or sales
- Your design looks dated or inconsistent
- You are building a new website or app and want to get it right the first time
- Your mobile experience frustrates users
- You want design decisions based on evidence, not taste
It may not be the right moment if
- Your site has almost no traffic yet, so there is no behaviour to learn from
- You only need a logo or a social media graphic
- You want a design copied from another site
UI/UX design: frequently asked questions
What is the difference between UI and UX design?
UX design is about how a product works and how easy it is to use: structure, flow and steps. UI design is about how it looks: colours, type, buttons and layout. A good UI/UX design project covers both.
How long does a UI/UX design project take?
A landing page or small business site usually takes 2 to 3 weeks. A full website takes 4 to 6 weeks. A mobile app or web app with many screens can take 6 to 12 weeks, depending on size and the number of review rounds.
How much does UI/UX design cost?
It depends on the number of screens, the research needed and whether you want testing. Share your requirements and we will send a fixed quote, with each stage priced clearly.
Do you design in Figma and hand files to my developer?
Yes. We work in Figma, organise files with named layers and components, and add notes so any developer can build from them. The files are yours once the project is paid for.
Can you redesign my existing website without losing my SEO?
Yes. We keep your URL structure, headings and key content wherever possible, and plan redirects for anything that must change. Redesigns done carelessly can drop rankings, so we treat SEO as part of the brief.
Does UI/UX design improve SEO?
Indirectly, yes. Faster pages, mobile-friendly layouts, clear headings and easy navigation help both visitors and search engines. Better engagement can also support the rankings you already earn through content and links.
Do you also build the website after designing it?
Yes. We can design and develop on WordPress or custom code. You can also take the design files to another developer.
Will you test the design with real users?
Yes. We run a short usability test on the prototype with people close to your target audience, and share what we found and changed.
Do you design for mobile apps too?
Yes. We design for Android and iOS, following each platform’s guidelines, and create prototypes you can try on a real phone.
What do you need from me to start?
Your website link or app details, your goals, any brand files such as logo and colours, access to analytics if available, and a few examples of designs you like or dislike.
Start your UI/UX design project
Send us your website or app idea. We will review it and tell you the three biggest usability problems we see, free of charge.
Request a free UI/UX review Chat on WhatsApp